A remarkable about page is genuine, approachable, and distinguished. Visitors should get a glimpse into what working with you might be like. You can include personal interests, stories, and photos that convey the unique story of your business. You may also include information about who’s on your team and what their roles are.
About pages are personal to you and your company, so the structure of your about page will vary based on what you want to highlight. However, you’ll start with the same writing process.
1. Establish a mission statement.
Your about page can and will be more comprehensive than a single mission statement. However, to draw people in, you need to succinctly state your goal in the industry up front.
What is your business here to do? Why should your website visitors care? This information will give the reader something to remember about your company long after they leave your website.
2. Outline your company story.
Every business has a story to tell. Even if you’re running a startup with a brief history, you’ll want to share your company’s progress. Talk about how you got to where you are today on your about page.
Pro tip: Isolate the milestones before your company’s founding, and use them to give readers some backstory on your current venture.
3. Reveal how you’ve evolved.
There’s no shame in admitting how your business strategy — or even your way of thinking — has changed since you began. In fact, these evolutions can improve the story you tell to website visitors.
About pages are perfect spaces to talk about where you started, how you’ve grown, and the ideals that have helped your organization mature. Use these moments to show people that you’re always ready to change and adapt to the needs of your industry.